BSM is popularly known as Bachelor of Sports Management, which is an undergraduate degree that comes up with a duration of 3 Years. Sports management is a multidisciplinary domain. It combines aspects such as sports, business, economics, marketing, and more. The course describes the study of the planning, supervision, and execution of sports-related events and activities on international and national grounds. Students who are interested in sports education may opt for this degree program.
Some of the main objectives of the program are to show students the path for careers in sports, to help them polish their skills in the chosen field, and to help them become professional sports managers from a business perspective.
BSM Scope
This sector is showing a speedy growth in India. For example, over the past few years, the number of sporting events being conducted in India has increased. Sporting events related to football, cricket, kabaddi, volleyball, and badminton are being hosted each year. These events attract huge crowds each year. When it comes to sporting events, India is a huge market. The sports management sector has got a huge scope in India. If one wants to build a decent career in this sector, the BSM course will be of help to them.
Job Profile
- Management Trainee
- Sports Instructor
- Sports Nutritionist
- Sports Department Manager
- Procurement Manager
- Manager Sales & Marketing
- Management Trainee
- Sales Manager
Top Recruiting Companies
- HCL
- Hindustan Times
- JCB
- CSC India
- Wipro, etc.
BSM Syllabus
The curriculum of the Bachelors of Sports Management covers both theoretical and practical topics. The theoretical learning includes presentations, classroom lectures, case studies, and guest lectures. The practical part of the program includes project work where the students will have to provide a report after researching about a sport.
| 1st Year | 2nd Year | 3rd Year |
| Financial Accounting | Sports HRM | Sports Management |
| Marketing Management | Sports Marketing | Digital Marketing in Sports |
| Business Law | Sports Law | Sports Analytics Management |
| Industrial Law | Sports Financial Management | Media marketing in Sports |
| Sports Facility & Event Management | Information Technology in Business Management – I | Sports Sponsorship’s |
| Sports Organization & Administration | Information Technology in Business Management – II | Public Relations in Sports |
| Business Communication – I | Environmental Management | Logistics & Supply Chain Management |
| Business Communication -II | Business Economics-II | Operation Management |
| Foundation Course in Physical Education 1 | Business Statistics | Strategic Management |
| Foundation Course in Physical Education 2 | Business Research Methods | Entrepreneurship Management |
| Foundation of Human Skills | Accounting for Managerial Decisions | International Business |
| Business Environment | Production & Total Quality Management | Business Negotiations |
| Business Economics – I | Marketing Application and Practices | Summer Internship |
| Principles of Management | Ethics & Governance | Project Work – Sports |
BSM Eligibility Criteria
For Admission in BSM:
- Candidates must have passed 10+2 exam from a recognized board with Arts stream with a minimum aggregate marks criteria provided by the examining authority of government, universities/institutes, etc.
- Relaxation of 5% is provided for the candidates belonging to SC/ST/Other Backward classes.
BSM Entrance Exam
For admission in Bachelor of Sports Management (BSM) course, almost every other institute or university in India select candidates according to the merit list prepared based on the entrance exam scores and the performance of the students in the HSC (10+2).
Top BSM Colleges in India
- Maulana Abul Kalam Azad University of Technology, West Bengal
- George College, West Bengal
- International Institute of Sports Management (IISM), Maharashtra
- Syamaprasad Institute of Technology and Management – SITM, West Bengal
- University of Mumbai, Mumbai
- Jai Hind College, Mumbai
- National Academy of Sports Management, Maharashtra
- The University of Technology and Management, Meghalaya
- Alagappa University, Tamil Nadu
- The Centurion University of Technology and Management, Orissa
- Indira Gandhi Institute of Physical Education and Sports Science, New Delhi
- Institute of Social Welfare and Business Management, West Bengal
